The September meeting of the Advertising Federation of the Treasure Coast, held at The Florida Club, drew dozens of advertising and marketing professionals to learn more about Internet marketing and search engine optimization. Jay Berkowitz, founder and CEO of www.tengoldenrules.com, led the discussion.

Berkowitz is a strategic online marketing consultant who helps companies increase traffic to their web sites and convert that traffic to sales. Berkowitz covered how to measure and evaluate Internet marketing performance. He also discussed new Web technologies that are changing advertising, including blogging, podcasting, Twitter, LinkedIn and more. Berkowitz followed his presentation with a live podcast recording, in which he answered questions posed by Ad Fed members and guests.

The Advertising Federation of The Treasure Coast, an affiliate of the American Advertising Federation (AAF), is 70 members strong. Its monthly meetings, which are held at 4 p.m. on the third Thursday of each month at varied locations throughout the Treasure Coast, are open to the public. The AAF is the oldest national advertising trade association, representing 50,000 professionals through a network of 200 ad clubs in communities across the country. For more information, contact Gail Goldy at 772-223-2333 or ggoldy@comcast.net, or visit the club's website at www.adfedtreasurecoast.com.