FELLSMERE, Florida/April 24, 2008 - If you recently noticed Natalie's Orchid Island Juice Company on the NBC TODAY Show, you viewed first-hand the work of the local public relations professionals at Yates & Associates. The firm pitched and successfully placed the company in the national spotlight during a four minute segment on fresh squeezed premium orange juice.

" Cook's Illustrated had previously voted Natalie's Orchid Island Juice the best tasting," said Sam Yates, President, Yates & Associates, Public Relations & Marketing. "When we shared that amazing news with the TODAY Show, they were eager to do their own taste test live on the air," added Yates.

During the taste test, anchor Lester Holt sampled a variety of super premium orange squeezed juices. "Lester not only chose Natalie's Orchid Island Juice Company's Gourmet Pasteurized Orange Juice, he described the wonderful taste of our juice as far above the other super premium juices taste tested," said Yates.

Yates & Associates, an award winning public relations, marketing, and advertising company, was recently selected by Natalie's Orchid Island Juice Company to create more awareness of the local, family owned juice business. "We were extremely pleased to place Orchid Island in the national spotlight. We, literally, want everyone in the world to know the finest, best-tasting, fresh squeezed premium orange juice is produced right here in Florida," concluded Yates.

For more information, contact Dorothy Kamm, Executive Vice President, Yates

& Associates, (772) 225-1292; Dorothy@yatespro.com

Yates & Associates serves select clients at local, regional and national levels, and is comprised of award-winning writers, designers, and newscasters who have more than 30 years of experience in Media Public Relations and Special Events. Our sphere of influence with the media allows us to strategically market clients in the most positive way, whether featuring their products or services, or deflecting and diverting negative publicity from a crisis situation. For more information, contact the company at (772) 225-1292, by e-mail at sam@yatespro.com, or visit the company website at http://www.YatesPRO.com.

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