Sending press releases to local media outlets can still reap great results, but the times are changing on the Treasure Coast and professional communicators must now learn how to take advantage of what digital media outlets can offer.

"Successful Media Strategies: Digital PR and Marketing Power Tools," the theme of this year's Florida Public Relations Association Treasure Coast chapter annual Media Conference, promises just that by assembling professionals from all media outlets including newspaper, magazine, radio, television, Internet and more.

"This conference is for anyone interested in promoting their business or organization. We encourage business owners, volunteers, PR professionals and beginners to attend," said Beverly Bevis Jones, who is co-chairing the event with Adrienne Moore.

Registration begins at 10:30 a.m. June 12 at the Wolf High Technology Center on Indian River State College's Chastain Campus, 2400 S.E. Salerno Road, Stuart, followed by an hour-long networking session, then lunch at 11:30 a.m.

This year's topics include:

• Is PR ready for a Digital World?
• Search Engine Optimization for your Web site
• Communications for nonprofits
• Photography and videography 101
• Ten Free or Low Cost Strategies for PR and Marketing in a Recession
• PR 101
• Meet the Press: An Opportunity to Meet and Learn From the Best!

A Media Mixer cocktail reception will begin following the last session at approximately 5 and last until 7 p.m.

The conference has always been an excellent networking vehicle assembling the Treasure Coast's media professionals with their public relations counterparts in the community.

Students interested in pursuing a career in media, public relations or marketing and non-FPRA members are also invited to attend.

Advance registration is required, visit www.fpratreasurecoast.com or call The Firefly Group at (772) 287-5272 for more information.

Tickets for the conference are $75 for FPRA members, $90 for nonmembers and $35 for students.