HUTCHINSON ISLAND, FLORIDA/November 19, 2007 - Holiday shoppers who visit Treasure Coast Square, a Simon Mall, this season are in for even more than great shopping. Simon is transforming a trip to the mall into a holiday celebration with free giveaways, valuable coupons, visits with Santa Claus, and a chance to win a home visit from St. Nick himself. And this year, Simon's holiday celebration extends beyond the mall and into shoppers' homes via www.simon.com with news about special mall and retailers offers, and, beginning Dec. 1, with a daily video message from Santa himself for all the youngsters patiently awaiting his arrival.

It all starts at 5 a.m. on Friday, Nov. 23 and Saturday, Nov. 24, when the doors to Treasure Coast Square will open early to launch the 2007 holiday shopping season with special retailer early-bird offers and discounts. Coast 101.3 will be doing a live broadcast from 6:00 to 10:00 a.m., with prizes and entertainment. During this time coffee and breakfast treats for shoppers will be provided by Starbucks, Borders and Dunkin Donuts.

"The holiday shopping season brings with it a grand tradition at Treasure Coast Square, where we create a festive atmosphere for shoppers of all ages and in a multitude of ways to showcase our retailers' special offers and discounts," said Erin Holley, Director of Mall Marketing. "Our mission is to make a holiday trip to Treasure Coast Square a full-blown, fun-filled excursion for everyone, starting with an unparalleled shopping experience but also complete with festive decorations, entertainment by school and community groups, shopper giveaways, and of course a visit with Santa!"

Families visiting the mall will find the man in a red and white suit holding court in Borders Court. Giveaways and coupons await children of all ages as they wait for their turn on Santa's lap and perhaps go away with a keepsake photo of the experience.

This year, children waiting in the Santa Line Presented by Sears, in association with Duracell®,ABC Family, and Gymboree, will have an especially fun experience while they wait for their turn on Santa's lap.Sears will provide a special coupon offer; Duracell will offer coupons for a new Duracell Pre-Charged Rechargeable battery; Gymboree will be giving away a 20% off coupon and special bag; Exergen Temporal Scanner will be providing product coupons; and Purell will be distributing product samples and coupons.

Santa's reindeer may well be competing for attention with furry friends on Monday evening, November 26, December 3 and December 10, from 6:00 to 8:00 p.m. all days. Area residents and visitors alike will have the opportunity to have a special keepsake photo taken with Santa and their favorite household dog or cat. Pets and their owners must enter through the mall entrance door near Borders. Space is limited and registration is required. Contact Patricia Brown, Marketing Assistant, at (772) 692-9401 for more information and to schedule a photo session. The schedule also is available on the mall website, www.simon.com.

And whether they are online or in line to visit Santa, shoppers can also enter to win a personal home visit and a load of free gifts from Santa himself in Simon's A Holiday Visit You Will Cherish Forever Sweepstakes. The winner -- one lucky family -- will hear a knock on their door Saturday morning, Dec. 22, to find Santa standing outside, bearing toys (valued at over $250), Panasonic HDTV and Home Theatre system from Sears (valued at over $1,699.98), Gymboree clothing (valued at over $1,200), Duracell Pre-Charged Rechargeable Battery Gift Pack (valued at $102), Simon Visa Giftcards (valued at $300), and great holiday fun. Shoppers are invited to register to win at the Santa photo experience at Treasure Coast Square.

For family, coworkers and friends who are impossible to buy for, a trip to Guest Services to pick up a handful of Simon Visa Giftcards will provide the perfect solution. This year as an added bonus, a collectible Coca-Cola polar bear awaits customers who purchase $150 in Simon Giftcards (while supplies last).

"So come when the doors open on Friday and Saturday after Thanksgiving for some serious shopping. And come back with the kids later in the day when Santa and his helpers have finished their overnight toy-making chores and are eager to listen to those gift lists," said Holley.

"We'll be ready for you, with the fun and excitement that only Treasure Coast Square can offer for holiday shopping."

Treasure Coast Square mall is a single level super regional enclosed shopping center located on N.W. Federal Highway at Jensen Beach Boulevard. Anchors include Macy's, Dillard's, JCPenney, Sears and Regal Cinema. Treasure Coast Square Mall is owned and operated by Simon Property Group, Inc., www.simon.com.

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