Palm Beach Gardens (August 7, 2006), High fashion has a new home at Downtown at The Gardens. PREIDT, ( pronounced 'prITE) will open the doors to its sophisticated brand of upscale European women's and men's shoes, accessories and one-of-a-kind "made-to-measure" apparel with a gallery feel boutique.

Under the design direction of Klaus Preidt, Director of Style Trends, beauty and quality converge. PREIDT offers men and women with distinctive tastes great satisfaction in giving their designs a sense of individuality, a concept lost on most fashion retailers today. "Because we handcraft our footwear in Italy and offer only a limited number of pairs in each style, men and women alike can be assured of buying and wearing a pair of PREIDT shoes that are a true reflection of their personal taste and lifestyle" Preidt explains. Dedicated to ensuring his collection is ahead of the trends, Preidt travels to Europe six to eight times a year. Further preserving the distinctiveness of PREIDT, he meets personally with the region's designers and manufacturers, many of whose families have spent generations crafting footwear. With that philosophy of individuality and style, Preidt extends beyond footwear into the realm of apparel. He believes that everyone should experience what discerning individuals in France, Italy, the U.K. and all of Europe have enjoyed for decades-the long tradition of made-to-measure fashion. Each private label PREIDT garment is sewn by premier men's and women's tailors in Europe. "We believe every customer has the inspiration to co-design his or her own wardrobe, " stated Preidt. In advance of each season, Klaus Preidt brings a wide selection of high-quality fabrics created by Loro Piana, Zegna, Dormeuil, Cerrutti and many other legendary European weavers - as many as 400 fine fabrics from renowned, international mills. Fine silks, linens, cashmere and wool - with so many rich fabrics and wonderful style options, PREIDT's custom tailoring service gives Palm Beachers unlimited possibilities to express their own beauty and personality. In addition to the PREIDT and KP private labels, this couture minded boutique would be one of the few in the US to offer select styles from other European shoe artisans such as Lemon Dry, Dolce & Vita and Nera Collezione.

We all know that the old saying goes "variety" is the spice of life, and if that is truly the case, then things are quite flavorful at PREDIT. With over 50 styles of boots in the new collection opening the Palm Beach Gardens store, and 600 fabric choices in house along with the 2600 fabric choices in the PREIDT catalog for their one-of-a-kind "Made-to-Measure" concept, you will never feel as though you are at a loss for options. From tall, sleek looks achieved through stretch leather fabrics to thick suede wedges with a rustic finish, to the continuation of the ever popular equestrian feel, the new boot collection adds the perfect accompaniment to this season's extremes: skinny jeans, cropped leggings, lean trouser styles to chunky sweaters with exaggerated collars. "This season, it's all about proportion" says Preidt. The inspiration for his collection is from Italy's Tuscan designers, of whom he works closely with through the year. From day to evening, with a change of shoes or accessories, the PREIDT collection is versatile and European in essence.

The high quality fabrics, the perfect fit, the made-to-measure concept and the obsession to detail all separate PREIDT from the rest and support its couture philosophy that every customer deserves to tailor their wardrobe to fit their personality and lifestyle.

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PREIDT believes that fashion is a unique expression of individuality or self. For more information on PREIDT please contact 561-775-5790 or visit them at the new Downtown at the Gardens gallery. You may also shop online at PREIDT.com.