JUPITER ISLAND, Florida/May 22, 2008 - Physicians Immediate Care, one of the region's premier providers of ambulatory and urgent health care, will feature Henry Caimotto, owner of the popular, Snook Nook in Jensen Beach in its upcoming direct mail campaign. "One of the most popular outdoor pastimes during the summer months is fishing," said Kenneth Palestrant, M.D., founder of Physicians Immediate Care. "We have enlisted Henry's support to remind fishermen and women that accidents do happen," added Dr. Palestrant.
Caimotto will be featured on the front of a direct mail piece reminding everyone that if you have an accident while fishing, boating, or enjoying our outdoors, emergency help is available seven days a week. "I have heard a lot of fish tales and stranger than fiction stories from fishermen who have had a hook in their hand or other body parts," said Caimotto. "Should someone suffer an accident, they should get proper emergency help right away," added Caimoto. The Snook Nook owner cited one fishing story of a Snook fisherman who suffered a filet knife wound to the calf and continued to fish after wrapping the wound in duct tape. "There are many ways to use duct tape during a fishing trip. However, I don't recommend using it to close an open wound," said Caimotto.
The direct mail campaign will launch in June and will reach an estimated 80,000 households in Martin and St. Lucie Counties. "We are happy to cross promote the Snook Nook in this campaign. It will be good exposure for both our businesses and a great way to remind everyone to practice safety when enjoying the outdoors," concluded Dr. Palestrant.
Physicians Immediate Care measures its success through patient satisfaction and extraordinary care. Physicians Immediate Care also offers employers professional services for workers compensation, routine exams, and drug testing. Physicians Immediate Care provides a convenient, cost effective alternative to emergency rooms and doctor's offices from their original facilities at 1900 SE Port Saint Lucie Boulevard and at 4007 SW Port Saint Lucie Boulevard in the Paar Center. Physicians Immediate Care provides prompt medical attention, with no appointment necessary, Monday through Friday 09:00 a.m. until 7:00 p.m. and Saturday and Sunday 09:00 a.m. until 5:00 p.m. For additional information call (772) 398-1588.
# # #