Jupiter, Fla. May 13, 2008 -Mattress Firm Inc, one of the nation's leading specialty mattress retailers, today announced the opening of a new location in Jupiter. The new store is located at 6767 West Indiantown Road in Jupiter, in the Jupiter West Plaza between the Shell Gas station and IHOP.

"We are thrilled to be opening a new location in Jupiter and look forward to offering our customers the same great shopping experience they have come to expect at our other locations throughout the area," said Steve Stagner, Mattress Firm's president and chief operating officer. "Our goal is to make the experience of shopping for a new mattress as simple and rewarding a process as possible, and with our unparalleled selection and knowledgeable staff we will do just that."

The Mattress Firm store features more than 55different models of mattresses from top manufacturers such as Sealy® and Simmons®. Specialty mattress and bedding products incorporating the latest in sleep technology are also on display, including pressure relieving mattresses from Tempur-Pedic® and Select Comfort®. Mattress Firm is the only retailer where consumers can compare the leading brands of Sealy®, Tempur-Pedic®, and Select Comfort®side by side.

The store design features a combination of wood flooring, ceramic tile and carpet throughout, along with artwork and natural wood fixtures and shutters accented by a warm color palette to create a comfortable, home-like look and feel. The "racetrack" floor plan allows customers to easily move throughout the store to browse and compare the different styles and brands, which are arranged by comfort level (pillowtop, plush, firm), features (memory foam, air, latex) and price.

The new store will also offer the company's "Red Carpet" same day delivery service.

The new store is open seven days a week: 10:00 a.m. - 9:00 p.m., Monday - Friday; 10:00 a.m. - 7:00 p.m. - Saturday; 12:00 p.m. - 6:00 p.m. - Sunday.

About Mattress Firm

Houston-based Mattress Firm ( www.mattressfirm.com) is America's preferred specialty mattress company and the nation's largest specialty retailer of top-of-the-line Sealy products. Founded in 1986, Mattress Firm's knowledgeable sales staff, broad product offering and competitive prices have fueled the company's growth to more than 480 stores in 38 markets.

MEDIA CONTACT: Tara Powers, Jeremy Bakken ( tpowers@lambert-edwards.com)

Lambert, Edwards & Associates 616-233-0500

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