MarketingMastermind behind Fizogen Precision Technologies and BSN Consultant StartsNutrition Company
BoyntonBeach, FL (March 30, 2009)- Lon Zimmerman, the creative mastermind behind top nutritional brands launches new company and nutritional fitness products.Healthy concious consumers tend to continue purchasing wellness products even in tough economic times, leaving the door open for new products to capture sales.
Lon Zimmerman, Creative Director and Marketing Guru for nutritional powerhouse Fizogen Precision Technologies, created the identity and marketing that helped drive them with successful branding. "When I got involved to create and design all of the marketing material for Fizogen, I instantly saw the potential in marketing products to a fitness audience. This is an audience who actually seeks out the newest products however, competition is strong which makes the marketing as important then the product itself," said Lon Zimmerman.
Zimmerman was also brought into a little known nutrition company, BSN, as a creative and marketing consultant. As a startup company, BSN executed his creative concepts and strategies, which contributed to the success and renowned brand they are today.
Zimmerman's nutritional marketing success story is expected to continue with his proprietary company FitnessFuel®. Located in Palm Beach County, FitnessFuel® has passed its start-up phase with the development of custom formulated coffee flavored protein shakes, Protein Mocha™ and Protein Latte™. "Between developing a superior product that exceeds nutritional standards, having intimate knowledge of the nutrition industry and extensive experience marketing and attracting a 'wellness' audience, FitnessFuel® truly has infinite potential."
When Lon Zimmerman stepped in to initiate and manage the marketing, Fizogen went from strictly a concept to becoming an online retailer with leading retail and distribution reaching a hardcore market and BSN has become a leading nutritional company to the mainstream and bodybuilding audience. "Being able to bring so much success to nutritional companies definitely gave me a sense of satisfaction but now I'm ready to launch my own product and finally reap the benefits I typically bring to other companies."
Notorious nutrition company ISI, also know as TwinLab, evidently saw the potential in FitnessFuel® when they initiated legal action over the trademark filing. Fortunately FitnessFuel® came out victorious and is now an officially registered trademarked."When Twinlab, a nutrition product giant, was fearful of our potential success and objected to our name, I received conformation that we had a profitable brand beyond the contents of the bottle."
FitnessFuel® is still accepting strategic equity partners and is currently negotiating with distributors in various retail markets and anticipates having both ProteinMocha™and Protein Latte™on shelves and available next season summer.
For more information on becoming a partner or FitnessFuel's products visit www.FitnessFuel.com.
AboutFitnessFuel®
FitnessFuel, Inc. is a Florida Corporation that custom formulates and distributes nutritional products under the brand name FitnessFuel®, which contains two initial lines: Protein Mocha™ and ProteinLatte™. Both lines are coffee flavored to expand the boundaries of the health and wellness market, and also reach the thriving coffee market.
FitnessFuel's commitment is to deliver gourmet nutritional coffee products that nourish your body and your mind, providing essential vitamins and nutrients to help energize you for a walk through the parking lot or the most grueling workout.
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Contact
Kelly Kavooras (561) 832-8816
Kelly@ZimmermanCompany.com
1500Gateway Blvd. #220, Boynton Beach, FL 33426