Physicians Immediate Care, the premier provider of urgent care medicine on the Treasure Coast, has launched a massive summer direct mail campaign revolving around the popular sport of surfing. Two local youths who learned to surf this summer, eagerly agreed to pose for the 80,000 piece direct mail campaign that focuses attention on the need for emergency walk-in clinic care seven days a week.

"Summer days spent at the ocean are a favorite pastime," said Kenneth Palestrant, MD, founder of Physicians Immediate Care. "Bruises, bumps and broken bones can happen to experienced and novice surfers alike. Physicians Immediate Care is open seven days a week should you or your children require medical attention," added Dr. Palestrant.

Physicians Immediate Care is getting a great response from the campaign. The direct mail campaign features one of the girls losing her balance on a surfboard, arms flying as she is about to wipe out into the water. "Surf's Up. . . Kids DOWN!" is a phrase on the direct mail piece that every parent and grandparent can understand. While the girls appear be getting into deep water, the stunt was accomplished through digital photography. At no time were the youth in danger.

Physicians Immediate Care measures its success through patient satisfaction and extraordinary care. Physicians Immediate Care also offers employers professional services for workers compensation, routine exams, and drug testing. Physicians Immediate Care provides a convenient, cost effective alternative to emergency rooms and doctor's offices from their original facilities at 1900 SE Port Saint Lucie Boulevard and at 4007 SW Port Saint Lucie Boulevard in the Paar Center. For additional information call (772) 398-1588 or (772) 343-1774, or visit their website at www.immedcare.com.