JENSEN BEACH, Florida/June 28, 2007 - A winning smile, a pretty face and a great personality will get you started if you want to compete in the Little Miss/Mr. Firecracker beauty contest for boys and girls at Treasure Coast Square mall on Saturday, July 7. Sweet Pea Pageants of Cocoa, Florida, is the host of this fun event. No experience is necessary, making this pageant a great one for beginners. Registration starts at 1:00 p.m. The pageant begins at 2:00 p.m.

All contestants must enter the Baby Contest/Beauty Pageant prior to entering any other available categories. Judging for the beauty pageant is based on facial beauty, personality and overall appearance. Optional events include: Photogenic; Most Beautiful/Most Handsome; Swimwear; Sportswear; Best Attire; Prettiest Eyes; and Prettiest Smile. Age divisions for girls are divided into the following categories: 0-12 months; 13-23 months; 2-3 years; 4-5 years; 6-8 years; 9-11 years; 12-15 years; and 16 and over. Age divisions for boys are: 0-12 months; 13-23 months; 2-4 years; 5-9 years; and 10 and over. Each age division will have a winner and four runners up. Winners receive a beautiful winner's trophy, gorgeous crown, and banner. Runner ups receive a trophy or plaque. However, no one will go home empty handed. All contestants will receive a trophy or plaque because Sweet Pea Pageants believes that "our children" are winners.

"Babies and children of all ages love to dress up and 'perform' in front of an adoring audience," said Erin Holley, Manager of Mall Marketing. "Sweat Pea Beauty Pageants help children build confidence. Treasure Coast Square mall is pleased to offer a venue that children of all ages can participate in."

For more information about the beauty pageant, contact Cindy Doane, 321-631-8484; cutekids@bellsouth.net; or visit their website at www.americascutekids.com. Applications also are available at the Guest Services booth at Treasure Coast Square.

Treasure Coast Square mall is a single level super regional enclosed shopping center located on N.W. Federal Highway at Jensen Beach Boulevard. Anchors include Macy's, Dillard's, JCPenney, Sears and Regal Cinema. Treasure Coast Square Mall is owned and operated by Simon Property Group, Inc.