PORT SALERNO, Florida/May 23, 2007 - Cooke's Environmental Services, a regional residential and commercial septic tank, wastewater, and environmental services company has taken a new approach to beating the high cost of fuel by converting all of the company's diesel powered trucks and equipment to Viesel™. The Made in the USA alternative to diesel will soon be made available by Cooke's to the general public and business throughout south and central Florida. "We have converted our entire fleet of trucks and all of our construction equipment to burn Viesel™," said Stu Lamb, Chief Executive Officer, Cooke's Environmental Services. "We have seen an immediate savings of at least 30 percent in fuel costs since the conversion to Viesel™ was completed last month," Lamb added.
Viesel™ is the trade-marked name Lamb has given to a commercially available, recycled and refined vegetable oil. The Viesel™ logo is colored in red, white, and blue to signify America's colors. The "V" of Viesel™ signifies victory over foreign oil imports and victory over high fuel prices. Viesel™ has more BTU power than diesel. Additionally, since it is not carbon based it does not pollute like conventional fuel or have hazardous byproducts. When used in a vehicle, boat, or equipment, Viesel™ emits a clear exhaust with the smell of French fries.
Lamb's plans are to have the Viesel™ fuel available for sale within the next four to six weeks. "Soon we will be offering the general public and businesses the opportunity to cash in on Viesel™. We have developed an inexpensive conversion kit which will allow their vehicles and equipment to run on Viesel™," added Lamb. The conversion kit will not be needed if users decide to burn a hybrid mixture of Viesel™ and regular diesel.
The Viesel™ Conversion Kits will be priced for as little as $500.00 depending on the vehicle being converted. The Kits can be self-installed or may be installed by a trained Viesel™ technician. "The Viesel™ Conversion Kit is very simple and easy to install. Once installed, you can immediately begin reaping the benefit of lower fuel costs," said Lamb.
The ultimate goal of the Stuart, Florida entrepreneur is to get the public and businesses involved in a grass roots energy movement to fight high fuel prices by using a renewable energy source. "Viesel™ is a less expensive alternative to bio-fuels, ethanol, and any other product now on the market. We take great pride in saying 'OPEC, we are not going to fund terrorism through higher fuel costs.' Our product is proudly made in the USA from reclaimed vegetable oil that has been refined by a national supplier from products grown on American soil. Our government isn't doing anything to help lower fuel costs or to provide an alternative to importing foreign oil. It's time someone started a grass roots movement to fight the energy crisis and we are going to do just that. We really are kickin' terrorist gas and providing cleaner, cheaper fuel. I urge anyone who wants to be part of this movement to join us in the fight," said Lamb.
A special ceremony marking the rollout of Viesel™ and its availability to the general public and businesses will be announced. For additional information about Viesel™ or the Viesel™ Conversion Kits, contact Cooke's Environmental Services at (772) 781-4300. A Viesel™ website is under development and will have additional information about Viesel™ pricing, Viesel™ filling locations, and fleet options for Viesel™ users.
"Viesel™ uses are unlimited for anyone who now burns diesel. From school buses, delivery trucks, and charter boats to irrigation pumps, generators, and construction equipment, Viesel™ will provide cheaper fuel that is less polluting at a time when fuel prices are skyrocketing and everyone has concerns for the health of the environment," concluded Lamb.
Cooke's Environmental Services has been serving the Treasure Coast since 1958. The locally owned and operated company provides a one-stop-shop for a full range of wastewater services, including site plan review, design, and construction for residential and commercial clients in northern Palm Beach, Okeechobee, Martin, Saint Lucie, and Indian River counties.
Trained technicians are on call for emergency service 24 hours a day, 7 days a week. For more information about Cooke's Environmental Services, call (772) 781-4300, or visit the company's website at
www.callcookes.com.