Gone are the days when one simply needed to erect a sign and place an ad in the daily newspaper to build a business. Companies today rely on marketing campaigns to attract customers and gain attention. A variety of public relations strategies and marketing tools are as effective as they are necessary for long term success.

Brochures, like business cards, are one of your least expensive but very valuable sales tools. Brochures allow you to introduce yourself, your company and its services or products, and to serve as a reminder to those whom you would like to acquire as clients or customers.

"When having a brochure designed, it should maintain your brand," suggests Sam Yates, President, Yates & Associates. "A brochure should coordinate with other printed material, as well as with your website. Since first impressions are lasting impressions, a brochure should be eye catching and distinctive, informative without being copy heavy," reccomends Yates. Readers should be able to grasp your message when glancing through it. Testimonials add to a brochure's benefit as a sales tool.

When Chemical Injection Technologies, Inc., a Florida-based water purification manufacturer, contacted Yates & Associates, sales were stagnating. Yates & Associates developed a four-color tri-fold brochure that presented an overview of their product line, as well as created a SUPERIOR™-brand image. As a sales tool, the brochure renewed interest in the client's water purifiers and significantly increased sales.

Brochures can be mailed, distributed by company personnel, placed in a rack for customer pick-up, personally passed on when networking or on a sales call, or downloaded from your website. "Because it has staying power, a brochure can be used as a reference, one that enhances the likelihood of future business," says Yates. "People are more likely to remember you and your business with something tangible," he adds. The design of your brochure should leave a lasting impression.

The bottom line: When marketing your company to potential prospects, be ready to supply them with a well-designed brochure that will continue "selling" on your behalf.

Yates & Associates provides a full range of cost-effective branding and marketing communication services that produce results. Let Yates & Associates help you grow your business.

For more information, contact Dorothy Kamm, Executive Vice President, Yates & Associates, (772) 225-1292; www.YatesPro.com.